Yellowbird tasked EightPM with seamlessly integrating their hot sauce in The Crew, one of Netflix’s newest comedies starring Kevin James.
The Challenge
Get Lost in the (Hot) Sauce.
The Campaign
Turn Up the Heat.
EightPM integrated bottles of Yellowbird’s hot sauce in one of the main characters’ most visited places – the restaurant. Their logo and iconic bottles could be found all throughout the restaurant and, most importantly, smack in the center of Kevin’s table.
The Results
Insert Fire Emojis Here.
Yellowbird’s hot sauce bottles were spotted in 5 separate episodes within the season, totaling 447 seconds on-screen for the eyes of more than 10 million viewers.
447
Seconds of Screentime
10
Million Impressions
247,083
Estimated Advertising Value
