The Challenge

Get Lost in the (Hot) Sauce.

Yellowbird tasked EightPM with seamlessly integrating their hot sauce in The Crew, one of Netflix’s newest comedies starring Kevin James.

The Campaign

Turn Up the Heat.

EightPM integrated bottles of Yellowbird’s hot sauce in one of the main characters’ most visited places – the restaurant. Their logo and iconic bottles could be found all throughout the restaurant and, most importantly, smack in the center of Kevin’s table.

The Results

Insert Fire Emojis Here.

Yellowbird’s hot sauce bottles were spotted in 5 separate episodes within the season, totaling 447 seconds on-screen for the eyes of more than 10 million viewers.


Seconds of Screentime


Million Impressions


Estimated Advertising Value

Spice Things Up.