The Challenge

Break & Enter.

St. George tasked EightPM with getting their delicious B&E American Whiskey integrated into Television & Film.

The Campaign

Happy Hour

EightPM set sights on product placement in Fox’s 9-1-1 Lonestar, successfully integrating the brand into a 90 second scene featuring the B&E American Whiskey Line. The logo was visible for 30 out of the 90 seconds as two main characters sipped and enjoyed the whiskey.

911 Lonestar Title Card
The Results

Call us old fashioned.

This 90 second scene had 30 seconds of logo visibility in front of more than 5 million viewers.

90

Seconds of Screentime

5

Million Impressions

75,000

Estimated Advertising Value

Last Call.