The Challenge

Bringing Silicon Valley to … Silicon Valley.

Poppin is on a mission to showcase their Silicon Valley style office furniture to the world. There was no better place to show-and-tell then HBO’s Silicon Valley. Challenge Accepted.

The Campaign

Poppin' Off!

EightPM strategized a natural product placement for Poppin furniture on HBO’s Silicon Valley. The goal was to seamlessly merge the brand with the show and throughout the office of fictional company “Pied Piper.” We aimed to get screen time for Poppin’s multiple product lines, including furniture, desk accessories, and even their new PoppinPod.

Silicon Valley opening title credits
The Results

“Oh My Pod!”

With 22 minutes and 48 seconds of screen time spanning across 7 episodes, with approximately 6 million accumulative impressions.. Oh.. My.. Pod. We did it again.

22

Minutes of Screentime

6

Million Impressions

132,000

Advertising Value

Pop off with us.