EightPM partnered with Polycade to get the luxury gaming device in front of new customers, nationwide. More specifically, Polycade wanted to gain awareness for in-office use of the product.
Bringing Joy (sticks) to the Office
EightPM focused on organically fitting Polycade into a fictional office on TV that matched the demographic of the brand. A product placement in HBO’s Silicon Valley seemed like the right fit. We successfully placed the machine into the fictional Pied Piper tech office on Silicon Valley season 6. The show and the tech office both perfectly aligned with the brand’s core audience.
Cheat Code Activated.
With 6 seconds of screen time and at least 1 million impressions, we left-right-left-left-right-A-B-down right cheated our way into reaching new customers nationwide.