EightPM partnered with Polycade to get the luxury gaming device in front of new customers, nationwide. More specifically, Polycade wanted to gain awareness for in-office use of the product.
Bringing Joy (sticks) to the Office
EightPM set its sights on a natural product placement for Polycade, specifically into a fictional office on TV to match the demographic of the brand. We successfully placed the machine into the fictional Pied Piper tech office on Silicon Valley season 6. Both the show and tech office perfectly aligned with the brand’s core audience.
Cheat Code Activated.
With 6 seconds of screen time and at least 1 million impressions, we left-right-left-left-right-A-B-down right cheated our way into reaching new customers nationwide.