The Challenge

Attention needed kneaded.

Melt partnered with EightPM to gain brand awareness in various launch cities across the nation.

The Campaign

We got their backs.

EightPM focused on getting real attention for Melt with effective product placement. Our goal was to increase brand exposure by leveraging The Real’s Christmas Giveaway. We crafted the perfect holiday clip for Melt that gained national coverage. As Melt continued to expand rapidly, we further increased brand awareness with The Real’s Mother’s Day Giveaway.

The Real Daytime Talk Show co-hosts on stage talking
The Results

Under Pressure.

With 2 minutes of screen time and at least 1 million impressions, we performed well under pressure.


Minutes of Screentime


Million Impressions


Estimated Advertising Value

Knead Help?