Lush was looking for a cost effective and organic way to reach new customers around the holiday season. The brand wanted to showcase their new holiday lineup, for the world to see. We thought The Ellen DeGeneres Show was the perfect medium for this mission.
The Challenge
We like warm baths and tough tasks.
The Campaign
(Bath) Bombs Away!
EightPM set our sights on the Ellen DeGeneres Show for the optimal in-entertainment marketing opportunity. Our goal was to leverage Ellen’s “12 Days of Christmas” giveaway series in order to increase brand exposure for Lush. So we wrote and executed an Ellen clip that successfully aired nationwide on ABC in front of approximately 5 million viewers. We also leveraged additional reach via Ellen Tube, Instagram, Facebook, and Twitter. This additional reach accounted for approximately 4 million additional impressions.
The Results
“It Smells so Good!”
With 75 seconds of screen time and at least 9 million impressions, we really blew this one out of the (bath) water!
75
Seconds of Screentime
9
Million Impressions
632,500
Estimated Advertising Value
