The Challenge

Take a Hint.

Hint tasked the EightPM team with cautiously and naturally integrating the brand into popular entertainment in order to re-enforce the brand’s place in pop culture.

The Campaign

Window Shopping...

EightPM focused on a brand integration with HBO’s Silicon Valley. We successfully integrated the brand into two scenes – one with the product in hand and one with the product displayed in a food stand window at Russ Fest (A fictional event on season 6 of Silicon Valley).

Silicon Valley opening title credits
The Results

Flavor of the week.

With 31 seconds of screen time and at least 2 million impressions, we made Hint the Flavor of the week.

31

Seconds of Screentime

2

Million Impressions

71,298

Estimated Advertising Value

Take the Hint?