Hint tasked the EightPM team with cautiously and naturally integrating the brand into popular entertainment in order to re-enforce the brand’s place in pop culture.
The Challenge
Take a Hint.
The Campaign
Window Shopping...
EightPM focused on a brand integration with HBO’s Silicon Valley. We successfully integrated the brand into two scenes – one with the product in hand and one with the product displayed in a food stand window at Russ Fest (A fictional event on season 6 of Silicon Valley).
The Results
Flavor of the week.
With 31 seconds of screen time and at least 2 million impressions, we made Hint the Flavor of the week.
31
Seconds of Screentime
2
Million Impressions
71,298
Estimated Advertising Value
