Flikr Fireplace came to EightPM as a fresh, new brand. The goal was to ignite sales and gain brand exposure through digital advertising.
Fire in the hole!
EightPM created a powerful 6-month Facebook ad campaign for Flikr. Our initial approach, as with most newly launched products, was to build audience variations and tests. These tests, through multiple optimization rounds, uncovered key information that would lead us to build a direct conversion campaign that is still producing an incredible ROAS at scale.
With a return-on-ad-spend of 7.70, we successfully ignited the Flikr brand with a scalable advertising plan!