Empathy Wines tasked EightPM with bringing their bottles to Netflix’s most popular dramedy series – Dead to Me.
The Challenge
No Way, Rosé.
The Campaign
Have Some Empathy.
EightPM focused on a memorable product placement in Netflix’s Dead to Me, season 2. Wine is a major player on the show. So we wanted Empathy to stand apart from other brands- without looking like a blatant product placement. We worked on integrating the popular direct to consumer wine brand into 3 pivotal scenes that were all about… well, Empathy!
The Results
Raise a Glass.
EightPM placed Empathy in three key scenes totaling 108 seconds with 30+ seconds of on-screen logo visibility.
108
Seconds of Screentime
90
Million Impressions
802,500
Estimated Advertising Value
